The hottest operators advance into the Internet, e

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Recently, the first batch of 14 entrepreneurial teams in Chinatelecom incubation base completed the six-month incubation period, all of which have completed the goals set at the time of incubation, and three of them are about to enter the stage of corporate operation

the incubation base can be called the innovation core of Chinatelecom. Wangxiaochu, chairman of Chinatelecom group, once said that the incubation base is to cultivate new growth points of Chinatelecom in the era of mobile Internet, and it plays an important role in the business transformation of Chinatelecom

in fact, only half a year later, Chinatelecom became the first operator to reap the results of innovation incubation in China, thus opening a precedent for venture capital investment of domestic telecom operators, and it is also a successful practice of transformation of domestic telecom operators

China Mobile and China Unicom are also actively exploring suitable models in their respective business areas, overcoming difficulties and challenges, and striving to achieve transformation

transformation under pressure

Wu Hequan, an academician of the Chinese Academy of engineering, once said in public that in the era of mobile Internet, the value of the entire industrial chain has been lengthened, the profits of telecom operators have been diverted, and telecom operators need to seek the transformation to interconnection

Wu Hequan believes that Internet is undergoing a transformation from fixed to mobile. Data show that China's national size has reached 388million, and the proportion of people using internet access has increased from 69.3% at the end of last year to 72.2% at present. III. with the rapid growth of consumer market and professional market user groups, the annual report of large operators 1. This problem is even more illustrated without experiments. China Telecom, China Unicom and China Mobile accounted for 45%, 40% and 28% of mobile data revenue respectively. Mobile Internet has become the market leader

the rapid development of mobile Internet has had a huge impact on the telecommunications industry. Zhou Hongyi, chairman of qihoo360, even believes that it will kill SMS and MMS services. VoIP is impacting voice services, and the network account number will take the code. If traditional operators do not transform the Internet in time, they can only provide monthly traffic packages through pipelines, the average income per user (ARPU) value will be reduced, and mobile Internet will kill telecom operators

although such remarks are more alarmist, they are not unreasonable. In terms of personal experience, at least we will kill SMS and MMS services, which has been slowly realized

in fact, on the one hand, with the popularity, the total volume of voice services tends to be saturated, and it is more and more difficult for operators to maintain revenue growth by adding new users; On the other hand, many Internet products such as, micchat and Weibo have eroded the SMS, MMS and even voice services of operators, and the external competition has gradually intensified. Xiang Youjian, chairman of Haijun Software Development Co., Ltd., said in an interview that, just like the gradual transition from the big brother to the current intelligence, telecom operators should also transform to the mobile Internet, which is the inevitable development

in fact, telecom, a research group at the University of Illinois in the United States recently developed a new self-healing system, and operators are doing the same. Chinatelecom proposes a new three-way strategy of the leader of intelligent pipeline, the provider of integrated platform, and the participant of content and application; China Mobile has put forward a 16 character policy for the development of mobile Internet: intelligent pipeline, open platform, characteristic services, friendly interface; China Unicom began to accelerate innovation and reform, starting from the reform of the management system of municipal, district (county) branches, reducing the management level and giving blood to the grass-roots

difficulties and challenges that cannot be avoided

if telecom operators want to transform, of course, they can't do it casually. They also face difficulties and challenges that cannot be avoided. Industry analysts believe that there are three major difficulties that telecom operators must overcome

first, the development of data business is weak. Facing the trend of pipelining, how to make their own pipelines more valuable, or how to build intelligent pipelines to achieve data flow management, is the primary consideration for the transformation and development of operators. Although the development of data services of telecom operators has accounted for a considerable proportion, the advantages of 3G services do not seem to have been effectively brought into play. Operators' exploration of intelligent pipeline and traffic management, from video to mobile reading, from application mall to instant messaging, from mobile payment to building e-commerce platforms, these attempts are just following behind the Internet giants

the second is the lack of interconnected genes. Industry analysts believe that the transformation of domestic operators is to bundle enclosure and traffic management for development, which reflects that operators still pay more attention to scale, rather than exploring new traffic management models based on mobile Internet. This is a serious injury. Operators who lack the spirit of Internet operation will face greater threats and challenges. Xi Guohua, chairman of China Mobile, believes that a disruptive revolution is taking place in the information and communication technology (ICT) industry, which is promoting industrial restructuring. If the previous value chain was centered on operators, today it is the diversified competition and cooperation of operators, Internet service providers, terminal manufacturers and so on

third, the business model of the open platform is not perfect. Internet companies are expanding their markets on open platforms, and operators need to learn to transform. From the end of last year to the beginning of this year, the three major operators' open platforms were successively released, including China Mobile mm and Feixin + as the core open platforms, China Unicom wo+ open system and Chinatelecom Tianyi open platform. The construction pattern of operators' open platforms is still being explored, and the problems encountered in the construction are mainly reflected in security and business model

in addition, Xiang Youjian believes that interconnection and communication are two different concepts. Communication follows a closed concept based on me, while interconnection is an open concept based on users. Therefore, if operators do not change their ideas, transformation is just empty talk

Enter e-commerce

in recent years, China's e-commerce market has developed rapidly, and the transaction volume has increased rapidly year by year. According to the monitoring data of China e-commerce research center, as of June 2012, the transaction volume of China's e-commerce market reached 3.5 trillion yuan, an increase of 18.6% year-on-year. It is expected that the annual e-commerce market transaction volume will reach 8.5 trillion yuan and 12.8 trillion yuan in 2013. By 2015, China's e-commerce transaction volume will exceed 18 trillion yuan

the booming e-commerce has led many businesses and enterprises to enter the field of e-commerce with great determination. The communication industry is also unwilling to fall behind. The three major telecom operators regard it as an aspect of their transformation, set foot in e-commerce and accelerate the construction of e-channels

among the three major operators, China Unicom first began to lay out e-commerce and set up an e-channel center at the beginning of the reorganization in 2008. In April this year, China Unicom officially launched and opened its flagship store of China Unicom on tmall, marking that China Unicom has vigorously expanded its electronic channels and began to enter the field of e-commerce in a substantive and all-round way. Today, manufacturers have different levels of inventory and still show an increasing trend. In early June, China Unicom set up an e-commerce department to focus on e-sales services and e-commerce platform operations, and create an integrated e-commerce operation system integrating processes, logistics, services and so on. Among domestic operators, Unicom was the first to establish an independent e-commerce organization, and it is also the only one to use the company's strength to enter e-commerce, which shows its determination and courage to develop e-commerce

Chinatelecom took the lead in establishing the payment company Tianyi e-commerce Co., Ltd. in March 2011. The company, founded by Chinatelecom group, is a wholly-owned subsidiary of Chinatelecom. Its business mainly covers mobile payment, fixed payment, integral payment and other fields. In 2012, Chinatelecom continued to make efforts in e-commerce and launched the public beta version of Tianyi new portal in the upper business hall. At the same time, it has jointly innovated its business model with more partners relying on electronic channels. Chinatelecom signed e-commerce cooperation agreements with mall and Taobao Mall, and Chinatelecom group flagship hall officially settled in two e-commerce stations

like China Unicom and Chinatelecom, China Mobile also opened the official flagship store of China Mobile in Taobao Mall to get involved in e-commerce. At present, China Mobile is upgrading the electronic channel system in all provinces according to the unified style, unified interface and unified content. In the next three years, China Mobile plans to sell up to 30% of customization through e-commerce channels

in the long run, with the development of e-commerce and the whole e-commerce industry chain, telecom operators will play a decisive role

Copyright © 2011 JIN SHI